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Meta campaigns

1. Awareness

  • Goal: Build brand recognition and reach as many people as possible.

  • Best for: New brands, product launches, or increasing visibility.

  • Example: “Show my ad to people most likely to remember it.”


2. Traffic

  • Goal: Drive people to your website, app, or landing page.

  • Best for: Increasing website visits or blog readers.

  • Example: “Get people to visit my portfolio website.”


3. Engagement

  • Goal: Get more interaction with your content or page.

  • Best for: Boosting likes, comments, shares, follows, or event responses.

  • Example: “Get more people to like or comment on my post.”


4. Leads

  • Goal: Collect potential customer information (like emails or phone numbers).

  • Best for: Service-based businesses, freelancers, and lead generation campaigns.

  • Example: “Get people to fill out my contact form or sign up for my newsletter.”


5. App Promotion

  • Goal: Get people to download or engage with your mobile app.

  • Best for: Mobile app developers and businesses with an app.

  • Example: “Encourage installs or increase app activity.”


6. Sales

  • Goal: Drive conversions, purchases, or actions (like adding to cart).

  • Best for: E-commerce and online stores.

  • Example: “Increase product sales from my online store.”

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